The Green Choice Sustainable Tourism Standard is participating in Travalyst’s Certifications initiative for schemes which self-declare compliance with the EU Empowering Consumers for the Green Transition Directive (ECGT).

Green Choice is a sustainable tourism certification scheme that supports businesses in demonstrating their commitment to sustainability with transparency and credibility, while building trust among guests and partners. As a certification, it plays a critical role in protecting the environment, preserving cultural heritage, and strengthening local economies, while also ensuring quality standards, supporting regulatory compliance, and raising consumer awareness.

Established in 2013, the standard is based on globally recognized frameworks and adapted to local conditions. This acknowledgement marks a significant milestone, further strengthening the program and reinforcing its commitment to preventing greenwashing.  

As a result of this participation, certified properties are now able to highlight their certification on Booking.com, increasing visibility and reinforcing the value of the scheme. 

Control Union can offer these certifications as part of our portfolio, further supporting clients in demonstrating their sustainability credentials.